APAC’s ‘sportainment economy’ is built on the passion and curiosity of fans – powered by the content, insights and partnerships to deliver.
We’re delighted to announce three world-renowned entertainment executives to the conference programme of #SAS25 to share their insights across our key themes this year: commercial realities; the power of data; and the drivers to development:
Bringing insights from world’s most prestigious racecourse and a track record of commercial success across sports and venues, we welcome Jonathan Gregory, Chief Commercial Officer, Ascot Racecourse.
Jonathan graduated from Loughborough University and worked for both Coca Cola and PepsiCo in Sports Marketing roles before joining Puma as Head of Team-Sports. He joined the Wembley Stadium as Commercial Director in 2005 where he oversaw all commercial, sponsorship, marketing and PR elements of the new stadium project. He has worked for both Fulham FC and Leicester FC in the English Premier League as Commercial Director.
He worked sponsor-side for adidas as World Cup Director in Russia, before joining the Bahrain International Circuit as CCO, overseeing its F1 relationship and delivery of the Bahrain Gulf Air Grand Prix.
In 2020 he joined The Goodwood Group as Group CCO overseeing all revenues streams and new business development and in May 2025 joined Ascot Racecourse as Chief Commercial Officer.
Su Jella, Executive & Advisor, Nano Insights is a visionary data and AI leader who transforms complexity into clarity and challenges into competitive advantages. A sought-after strategist at the forefront of the AI revolution, she empowers organizations to harness data as their most powerful asset—turning insights into action and uncertainty into opportunity.
Recognised among the Global Top 50 & 100 Data Innovators and honoured as a Women in AI (Asia Pacific) award winner, Su’s expertise bridges the gap between cutting-edge technology and real-world business impact. Her thought leadership has shaped data and AI standards, earning her a place among the Top 25 Leaders in Australia — and now, a permanent spot in the U.S. Federal Congress Library as co-author of The AI Revolution, a seminal work crafted with a global team of AI pioneers.
Su’s mission is clear: democratise data and AI-driven decision-making and future-proof businesses in an era of exponential change.
Mika Sulin, Founder/Chair, Sport & Live Vision is a sports and experience industry executive like no other. His passion for sports and experiences is rooted in ice hockey, where he started his career by playing in his home town team HPK and later in the famous Helsingin Jokerit in Finland.
A team player at heart Mika has been always putting his passion to work to build business and experiences. After building up and leading growth of Salomon, establishing Nike in the Nordics and in Europe and accelerating the growth or Excel Sports, Mika served as Secretary General of the Finnish Olympic Committee and Acting Secretary General of the Ice Hockey Championships in 2012.
The love for sports and Ice Hockey lead Mika to establish Sport & Live Vision and start arena projects in late 1990s. The first project – Helsinki’s Hartwall Arena – continues to thrive today as the arena and experience venue that Mika’s team Jokerit still calls home today. Since then, Sport & Live Vision has been a key partner in over 30+ arena projects and a consultant in numerous feasibility studies.
In addition to consulting Mika is passionate about innovation, sustainablity and digitalization. He served as a Chairman of the Board in start-ups like Innovation Home and BrainLit, where he put his passion to develop new business and contributed to the growth of innovative organisations.
Meet these industry leaders – and inform your sports venue business with their expert insights – only at TheStadiumBusiness ASIA 2025 [#SAS25] this October 21-23.
Share this