Programme Archives

Managing or developing a major venue in Asia? See if you qualify for the #SAS26 VIP Guest List

Welcome! Our latest registrations include: Sports Federation & Olympic Committee of Hong Kong, Hong Kong Jockey Club, Buro Happold, Collage Design Pvt Ltd, Digital Business Lab, Institute of Research and Development for Public Enterprises, Legends Global (APAC), Sportswork Group (Malaysia Stadium), Invest HK, MITSUI & CO (HONG KONG), Two Circles, Seat Unique and many more...

Explore the latest trends and innovations across Asia's sports and entertainment destinations - Register

#SAS26 Preview: Beyond Premium with Japanese Kizukai

ABeam Consulting's Kazuto Sawai will explore how 'thoughtful anticipation' can help venues turn premium hospitality into stories that guests remember.

#SAS26 Preview: Selling Before the Gates Open

When does a stadium begin generating value? Traditionally, the answer has been when the gates open. For Asia’s next generation…

#SAS26 Preview: Overlay Design as a Destination Driver

Populous’ James Pearce joins the #SAS26 keynote line-up to reveal why overlay design must begin long before event day.

#SAS26: Programme Preview release

The programme preview for the fourth edition of TheStadiumBusiness ASIA 2026 is now available – outlining what to expect across…

VIP Guest List now open for #SAS26

TheStadiumBusiness ASIA (#SAS26) returns to Hong Kong from 13–15 October 2026 with the total focus on the future of stadiums,…

#SAS26: Call for Submissions

Presentation submissions are now officially open for TheStadiumBusiness ASIA 2026 (#SAS26) – taking place in Hong Kong from 13–15 October…

#SAS25: Full programme release

The full programme for the 3rd edition of TheStadiumBusiness ASIA 2025 is now live! It includes the schedule, speakers, sponsors,…

#SAS25 Preview: Can Asia set the stage for sustainable mega-events?

While stadium concerts and mega-sport and entertainment events bring people together in shared excitement and anticipation, it can result in…

#SAS25 Preview: Lighting beyond illumination

Venue lighting is so much more than a case of illuminating the field of play. Today’s advanced luminaires offer the…

#SAS25 Preview: 50 Years of the Hong Kong Sevens

The Cathay/HSBC Hong Kong Sevens is one of the world’s best-known sports events – and a bucket-list experience for many…

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