#SAS26: Showcasing the future of sports and entertainment in APAC

TheStadiumBusiness ASIA (#SAS26) and TheTicketingBusiness ASIA (#TAS26), and the launch of That’s Entertainment! ASIA (#TEA26) in Hong Kong brought together more than 350 venue operators, ticketing leaders, promoters, and event producers from across APAC, proving why the region is a powerhouse for the global live entertainment sector. The co-located programme focused on practical strategies to grow venues, ticketing operations, live content, and audiences.

A major highlight was experiencing the brand-new Kai Tak Sports Park first-hand. Through expert-led technical tours and keynote insights on integrated precinct planning, delegates saw how multi-purpose venue design – extending far beyond the stadium bowl into retail, hospitality, and lifestyle spaces – is setting a new benchmark for the region’s experience economy.

Sessions tackled the day-to-day challenges of running major venues, featuring C-suite insights from DHL Stadium, GBK Sports Complex, and Perbadanan Stadium Malaysia. Delegates also explored ticketing traffic control and bot defence with Queue-it, AI-driven event discovery, cross-border marketing across Southeast Asia, and an exclusive look at Hanoi’s upcoming 135,000-seat VinFast – Trong Dong stadium project. Away from the conference sessions, networking on the Dorsett Kai Tak roof terrace and the trackside social at Happy Valley Racecourse gave everyone a chance to connect and share ideas.
View the 2026 GALLERY HERE

Join us in 2027 as we continue the conversation, exploring new projects, live entertainment content, ticketing innovations, and partnerships shaping the future of Asia’s sports and entertainment venues.